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Dramas

RebrandArt directionBadges & merch2022–2024

The brief

A student club at FSJES Aïn Sebaâ in Casablanca. It started as a theatre club and grew into events, charity drives and student life, and its identity no longer fit.

My solution

As head of the media team I led the rebrand: two facing Ds joined by a violet spark, in black, white and electric violet, carried onto badges, merch, posters and events made with the faculty.

The mark, animated.
The system in use.
The old Dramas theatre logo on concrete
Before: the theatre-era logo.
The new Dramas mark on black sand
After: the new mark.
Dramas member badges
Member badges: “One family”.
Dramas Stand Undefeated T-shirt mockup
“Stand Undefeated” tee.