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Cella

Co-founderProduct & brandExplainer filmCasablanca · 2026

The brief

Cella is the Moroccan CRM startup I co-founded with Ilyasse Louzali. Small businesses here run on phone calls, emails and post-its, so quotes and follow-ups get lost.

The promise: the CRM we install for you. Clients, sales and reminders in one tool, in French and Arabic.

My role

I lead brand, design and go-to-market. The hexagonal C comes from a honeycomb cell: each business gets its own custom tabs, like cells added to a hive.

Ink and honey on a warm, light interface, because a tool you use all day should feel calm.

Cella logo: the hexagonal C with a honey cell, on light and dark
The mark: a hexagonal C holding one honey cell.
Brand film: Cella Studio.
Explainer film (60 s). Tap to watch it full screen.
Cella home dashboard
Home: what to do today, sales in dirhams, reminders.
Cella sales pipeline
Sales board, from new to signed.
Cella clients list
Clients.
Explainer film: Cella adds a Courses tab
Every trade gets its own cells.
Cella link preview in a social post
The link preview, as it shows when shared on LinkedIn.